"We are what we repeatedly do," Aristotle wrote. "Excellence, then, is not an act, but a habit." Persuade Strategies offers unparalleled skills and communications training to help you excel as a leader.
From rhetoric skills, personal branding workshops, speechwriting, ghostwriting and more, founder Georgia Logothetis has nearly 15 years of experience in strategic communications in the political, legal and non-profit sectors, and can help you shape your brand, hone your skills and develop into the best leader you can be.
Concierge service is at the core of our philosophy. There is no cookie-cutter strategy; each client enjoys customized short-term and long-term strategic and tactical plans and 24/7 on-call service to be able to respond effectively in today's rapid response media environment.
Experience the difference true expertise and meticulous research can make. Contact us to schedule a training or explore the range of our communications services.
Speechwriting, Press Releases, Blogs & Editing
Bring the crowd to its feet. Inspire your readers. Get quoted in the press. Crafting exceptional communications is what we do. Whether it's working from scratch or fine-tuning your own work, we capture your voice and make your written work product sing.
Powerpoints are boring. Go beyond the bland and embrace a new way to hone your leadership skills. Our interactive trainings span a wide range of exclusive topics and technologies, from using classical rhetoric techniques to become a more persuasive person to learning how to ace an interview or media appearance. Whether you're a candidate, an organizational leader or in the private sector, Georgia's experience working with VIPs brings a rare perspective to the table. Her anecdotes and research promise that every training is entertaining, engaging and effective.
Don't just wing it on policy. Get trained on complex issues in as little as 60 minutes. Georgia's trademark policy trainings do more than just recite facts. She blends context, history and current events to provide you with an enlightening snapshot of local, state, federal and international issues.
Social Media & email OuTreach
Truly sophisticated media strategy goes beyond simply sharing a graphic or using the right hashtag. It's about knowing who to target with your message, micro-targeting them, and most importantly, following up with sustained action. We are experts in social media strategies, including social media design and Facebook and Google advertising, as well as list-building, A/B testing, and email writing and design.
Graphic Design & Website Development
Polished and professional -- that's our approach to visual branding. We've worked with developers to design websites which have received millions of visits. We also craft stunning event invitations for your fundraisers and events, as well as providing overall campaign branding such as logo design, business cards, banners, letterhead and more.
Get a behind-the-scenes look at how to influence policy as an advocate. Learn about the difference between activism and advocacy, how legislation is really made, and how to take better action. Includes tips on getting letters to the editor published, social media advocacy, prepping for constituent meetings and town halls, and more. Focus is on how to influence all levels of government -- local, state and federal.
Art of the Argument
Facts matter, but how you present those facts is how you can win an argument and persuade voters or clients. This training focus on ancient rhetorical skills -- ethos, pathos, and logos -- and features the best debate clips from presidential debates and others to teach you how to make the perfect policy or customer case, every time.
So You Want To Run For Public Office?
You're fired up, ready to go! Now what? Learn about what it really takes to run for office from those who have been there. Not just a technical seminar about filing petitions and fundraising, our training goes deeper to explain what it's really like to put yourself out there as a candidate for local, state and federal office.
Influencing the media
Media narratives are a core part of what drives policy in our country. Learn how to influence those media narratives. Does tweeting to journalists really work? What happens when you write a letter to the editor? Which sources are the best to use? This training will empower you to influence the media at the local, state and federal level.
Volunteering for campaigns: the good, the bad and the ugly
Campaign season never ends, and volunteering for a campaign is a great way to get involved. What should you expect? What is it like to be a volunteer on a local, state or federal campaign? We break down the different types of volunteer opportunities (field, phone banking, canvassing, etc.), explaining each one and empowering you to get involved.
Policy in 60 minutes
60 Minutes Seminars help to distill complex policy issues into easy-to-understand arguments and talking points.
Let's work together
Fill out the form to request more information about Persuade Strategies and our services. We'll get back to you within 24 hours.
About Georgia Logothetis
Georgia has over a decade of experience in politics and advocacy. She has run national & state advocacy campaigns, raised millions online in grassroots donations, created a comprehensive leadership training curriculum and has helped organize citizen lobbying in Washington, DC. She has been profiled in the Chicago Reader by Chris Hayes and her work has been cited in The Washington Post, The New York Times and other publications.
- Devised online grassroots strategy that raised over $1.25 million in 10 months for a top-tier campaign
- Designed and implemented strategy to create a national nonprofit supporter network, cultivating an op-in supporter list representing every state in the country
- Organized a group of 35,000 online supporters into 16 chapters across the state of Illinois holding monthly meetings, candidate forums, policy seminars and advocacy trainings and personally trained hundreds of advocates in rural and urban areas across the state
- Developed nonprofit grassroots policy and relief campaign which raised over $237,000 in 14 days ($50,000 in the first 50 hours)
- Grew email list from 11,000 to over 75,000 by targeted use of splash/landing pages, social media cultivation, online advocacy campaigns, and ad campaigns
- Successful website management (design, content development, coding and Google Analytics), social media brand management, email list management (creating and implementing action- oriented email strategy), and coordination of traditional media and new media strategies
- Created successful advertising and advocacy campaigns across platforms, including Google AdSense, Bing, Yahoo!, Facebook, and Twitter
- Crafted outreach strategy for nonprofit that generated a social media community with a reach of over 250,000
- Produce videos and graphics that have gone viral (over 1 million views)